The scholars and practitioners realized that the concentration of attention on the equipment, technologies, workforce skills are important but they are not the only determinants of the high productivity. Starting from the 1980s, the focus of the research and practical implementation shifted from the technical aspects of economic performance to the behavioral ones (Robbins & Judge, 2009). Motivation as the Main Tool of Performance Improvement Pink theory which has been introduced in Drive: The Surprising Truth about What Motivates Us. The existence of the autonomous driver of human motivation is the cornerstone of Daniel H. The ideas introduced in his book are coherent with the tendencies in the modern world as they describe the drivers of people’s behavior in light of the modern working environment. Pink, the author of the book, presents the results of his own research on the topic and explains his self-determination theory (SDT). UCare's seamless payments platform and Thriwe's expertise in empowering corporates to drive employee rewards, lifestyle benefits, and consumer perks, will work in synergy to improve the employee benefits offering for businesses, according to an official statement by the company.Drive: The Surprising Truth about What Motivates Us is the book devoted to the research of the drivers of human behavior and motivation.

As part of this acquisition, Mumbai-based UCare's 100-plus team along with its founder will join Thriwe as a part of its larger global expansion plan. With the current acquisition Thriwe, which offers benefits as a platform to businesses, has entered into the $120 billion prepaid card space that is growing at a 36% CAGR and is expected to reach $760 billion by 2028. Our competencies are well aligned for the larger goal of providing the most innovative rewards, loyalty, and DIY platforms to curate and deliver delightful experiences to our customers,' said Dhruv Verma, founder and CEO, Thriwe. 'We are excited about this partnership with UCare.

It is the company's fifth acquisition in the last six years With this, Thriwe continues with its inorganic route to expand its business for more than a decade through mergers and acquisitions.

Thriwe, a technology-driven consumer benefits marketplace, has announced a 100% acquisition of digital health and financial wellness platform UCare Health (UCare) for an undisclosed amount in an all-cash deal.

Drive the surprising